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WEB DESIGN

How To Boost The Organic Reach Through Facebook Posting (9 Ways)?

Facebook’s smart tape algorithms are developing in leaps and bounds, and users are increasingly seeing content that is truly relevant to their interests. Every business wants to increase its Facebook followers from tens to millions in order to increase its sales. But how’s that possible? 

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By using the appropriate Facebook strategies, you can easily reach your target market and build the right connections. These strategies include video content, live broadcasts, posting time, use tags correctly, etc. It helps marketers keep in touch with their customers and attract new visitors. Many companies of social media marketing in Kuwait are offering their services regarding Facebook organic reach at affordable price However, here we will explain these strategies in detail that will help to boost organic reach:

Publish Quality Videos & Live Broadcasts 

Research conducted by Facebook has shown that posting your own videos can help achieve higher coverage. Try to create videos that can capture the attention of users. For this, provide the most useful and convincing information in the first 5 seconds. Therefore, shoot entertaining and educational corporate videos. Remember the importance of their quality, duration and content. Most of the video content due to the default settings are played without sound. Therefore, add clear and understandable subtitles to make it easier to watch the video.
Do not forget about the possibility of live broadcasts. To do this, use the built-in “Create broadcast” function or the Facebook Live mobile platform. With the help of broadcasts, you can connect with the audience, get to know it better and learn new ideas for future posts. You need to focus on user communication in order to increase organic coverage.

Make use of Visual Marketing 

Facebook posts receive 2 times more responses than text messages, if you make them colourful with an unusual presentation, telling the story, and connect with the audience on an emotional level. As a marketer, you need to use the power of photos, GIFs, infographics, animation, and other attractive materials while posting on Facebook. Telling your story through visual marketing is an effective approach to communicate with your audience and spreading your brand’ message among them. There are so many ways to use visual marketing like create branded quote image and write tips of your blog post in the form of infographics.

Use HashTags Correctly 

Hashtags are definitely awesome ways to get your content discovered. This is especially useful to do in groups where content is divided by topic. So that subscribers can quickly find the information they need by the corresponding marks. if you are looking to brand your content and posts, then create a hashtag that represents that topic and uses it whenever relevant. They can be used as a tool to track the popularity of a business in order to have an idea of how many subscribers are discussing a brand. When it comes writing hashtag, make use of the phrase, capitalize the first letter of each word, and avoid using spaces or punctuation.

Use Chatbot 

Chatbots can perform many functions. In addition to communication, they can recommend a post in question, conduct a simple dialogue and be a navigator in your Facebook group. Accordingly, you will get more views, likes, reposts, and, of course, more feedback. The experts of social media marketing in Bahrain are using this strategy to increase organic reach through Facebook.

Be Consistent about your Posting Time 

The exact time of placement is of great importance for reaching the audience on Facebook. One of the effective methods to determine the best publication period is the time analysis of views. Posting your content at peak times when people are online is the best way to reach the audience. But at the same time, the competition among the pages for the top places in the news feed also increases.
Therefore, this will require a thorough analysis of the information at which period your publications receive the highest response. Everything will depend on your target audience. If the main part of the subscribers is schoolchildren, then they will actively hang out on Facebook after the lessons in the afternoon. If your content is designed for office workers, the best time is the end of the working day.

Turn on The Call-to-Action 

By using the call-to-action button, you will directly attract the audience towards your brand. Engaging the audience through such messages like “fill in the form and get a promotional code” or “book now to take the most comfortable seats in the hall” will encourage the subscribers to more actively performing targeted actions. These buttons also allow the customers to make a direct purchase of your product or services. It also helps to boost the organic reach. 

Hold Contests 

Running contests like “Give a Name” or “Get Awesome Prize” create a continuous stream of comments that increase your viral coverage. By running various contests and posting relevant information regarding these will help to promote your business. When customers will see such engaging contests on your business pages, they will get attracted and show their participation in these. At this time, you can offer quality and branded gifts or prizes to the winner. As a reward, choose something interesting or useful to your fans, relevant to the topic of your community. 

Reply to Comments 

The numbers of users are using Facebook. To support and grow a community, you need to listen to them and respond to them also. On the Facebook page, you can customize the response to the comment on the chain and respond to a specific user. The user receives a notification of the answer and this will force him/her to visit your page again, which will help increase the number of visits, thereby developing the community.

Republish your Top Posts 

Take time to promote your blog posts. Use quotes from articles, photos to posts, create graphics for repost old messages. Sharing articles has a double effect – it builds connections with the audience and informs subscribers about the existence of a blog. If the content is high quality, it will be useful to followers and other pages in your niche. Therefore, it is necessary to repost your evergreen content that is relevant and useful to your fans. It will not consistently drive traffic to your website, but continue to build thought leadership in your niche.

At Last! 

Follow these tips systematically, and the results will not be too far in coming. And to make the effect even better, consult with our promotion specialists of social media marketing agency in Saudi Arabia for advice. We will describe in more detail how exactly to use the methods of increasing engagement so that they bring the maximum result. 

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WEB DESIGN

‘5’ Reasons: Why Video Production is Best for your Business?

In recent years, video production becomes an essential and important element for business. With the availability of new updates, many advertising companies in Kuwait is creating the videos for promoting their brand, products and services in the market. This is one of the most-effective strategies to attract the audience, increase sales, and build better customer relationship. Video content greatly and progressively achieving new heights and spread an effective brand message around the corners.
The more qualitative videos you made, the more likely the user will get attracted. This is a more effective digital marketing tool which will increase your business ROI. However, here are the following reasons why video production is best for your business: 

Increases Conversion and Sales 

According to statistics, 85% of people are more likely to buy products if there is a video on the page. Selling products through videos will help the novice businessmen keep track of website visitors who will later become their customers. One production can change the fate of your company, helping recipients better understand your product and services. You can use this medium to inform, train, explain problems, manage your reputation; Collaborate with customers, offer suggestions, and all these actions will increase conversion. 

Build Customer Loyalty 

The modern consumer is very well informed and, making a choice, conducts research among his/her favourite brands. Now Internet users have a small range and come close to the content that is direct to the point. If you cannot find any visual content on your website, blog, YouTube channel, or search results page (SERP), you simply lost some activity. These video productions help to build trust and also create an emotional relationship with potential customers. Therefore, build a solid foundation for your relationship with the clients, helping them to solve difficulties over and over again. This way they will buy more products and services of your brand. Create educational videos, entertaining content, and alternate them with sales videos. 

Increase Brand Awareness 

More and more companies are using social networks to make as many people as possible aware of them. They add pictures and videos to interest their subscribers. Therefore, the more you share your product on social network channels like Facebook, Instagram, Twitter and more, the more popularity and reputation of your brand will increase. Post the videos will relevant and useful content and effective keyword in it. It will easily engage the users to watch and know about your brand more. YouTube is the second most popular social network in the world. A qualitative and informative video will collect more likes, reposts and comments compared to text and photos. This means that if you publish videos, you often flash your subscribers in the news feed. They will most likely remember you and read about your business. The experts of video production in Bahrain and Riyadh provide their services at an affordable price and engage the users effectively towards business. 

Better Ranked in Search Result Pages 

Sites with numerous pages of boring text are poorly ranked in search results pages, which means fewer people know about them. In addition, a huge amount of text discourages buyers who want to quickly find out about products and purchase them here and now. In most cases, an average person needs less than one minute to make a purchasing decision. And the selling video will help them with this. The text is always ambiguous because different people interpret it differently. And video easily solves this problem, explaining the principle of the product or service. People better absorb information when they see and hear the one who explains them. A sales video builds like a channel through which you interact with your potential customers. 

Attract the Attention of Potential Customers 

Posting video content with the necessary information and qualitative visual elements will draw the attention of customers. The more customers will view your video content, the more sales will increase, and further, high revenue and ROI will generate. Therefore, it is necessary to create a highly-qualitative video with more engaging content. Moreover, you can also add emoji’s in the content to show the reactions. Make sure the video content is useful and interesting for the customers.  

Bottom Line 

The above-mentioned reasons show that why it is important to hire the advertising agencies in Saudi Arabia for increasing the business sales. The video production marketing tool of these companies provide a high return on investment, increases the site’s position on SERP servers, improves brand visibility and brand awareness, increases interest, improves user interaction and generally tells more about its history. So, experiment with different types of videos, promote them on social networks and analyze the results. 

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WEB DESIGN

Amazing Tips to Optimize Content for Social Media Marketing Campaign!

Nowadays social networks are not only platforms for communication but also are full-fledged channels for doing business. Many companies like social media agency in Jeddah use social networks for SMM promotion. They create an account, catch up with subscribers, post content regularly and simulate traffic through contests attract more traffic to business pages.
Content optimization is one of the main strategies to keep the customers engaged and let the audience know more about the product or product. In addition, it also helps to increase loyalty, attract new subscribers, increase conversion and build strong relationships among users and brand. Without a clear understanding of why and for whom to create content, you will not avail to catch more customers. creating a useful, unique, quality and relevant content will make the users obsesses to buy more products of your brand. But how to optimize such content for your SMM campaigns? 
Don’t worry! We will show here all the effective tips from start to end: 
Set one Clear Objective 
Before optimizing the content for SMM, you need to measure all the possible nuances and set a clear goal for attracting more customers. Without any goal, it is impossible to evaluate the final result. These goals may be as follows: 
  • Reducing the cost of lead: Due to a positive reputation, you can spend less money on advertising. 
  • Increase recognition: Useful content will allow CA to get to know the company and the product more closely, and reduce the degree of resistance. 
  • Increase the number of clicks to the site: It will receive additional traffic, which will positively affect SEO-promotion. 
  • Learn the needs of the audience: You can understand what is interesting to readers, plus their needs and requirements. Deep knowledge of your customers will help strengthen any promotion strategy. 

Based on the goal, performance indicators like the number of new customers, reach, a number of likes and conversions to the site are measured.

Know the Buyer’s Persona
Promotion through content marketing without reference to the target audience is impossible. When analysing CA, it is important to know gender and age; location; in which social networks spends more time; approximate income; what he is interested in, what he reads; what problem a product purchase can solve. By creating useful content according to the buyer’s persona, sharing it, adding comments, giving positive ratings to the content of others and involving users in your circle. A centralized content promotion scheme is applied and used in various ways, increasing consumer awareness of the brand and products of the company in search engines and social media. 

Optimize Through Keywords 
If your content is optimized by keywords, all users who are interested in this topic will quickly find it in the search engine. This will enhance the company’s influence on social networks simply because its useful and interesting content is easy to find. Of course, when you promote content through certain channels of social networks, some customers may be so interested that they will open the original source of information. Such links can attract traffic and influence the search engine’s assessment of content as a good source of information for users. Better visibility of the content in them allows you to get not only marketing advantages. Meanwhile, the experts of social media marketing in Kuwait provide all the valuable services and result to their clients. 
Choose the Type & Topics of Publications 
After studying the target audience and competitors, it is beneficial to add something useful and interesting content for potential customers. It is important to constantly experiment and analyse the reaction of readers in order to offer the latest. To keep the attention of customers, publications must be diverse and have a different focus. 
Educational Content 

It should be half or more. The purpose of this material is to educate the user and show their expertise. Posts should be related to the brand, and not be about everything in the world. 
Entertaining Content 

It should be approximately 30% of the number of publications. In the social network, people mostly go for entertainment. As part of the entertainment material, games, questionnaires and interactive games can be offered. This increases activity in the group and invigorates the participants. The main thing is to post high-quality photos, videos, and gifs. 
Branded Content 

Such material should be about 10%. As part of such content, you can publish information about the product, company, promotions, and discounts. The result is a list of categories like posts in the format of “How”, company’s news, humor (memes, gifs, etc.), Feedback, cases, contests, infographics, master classes, etc. The post template should be decorated in a corporate style. Visual appeal is especially important for Instagram. 
Smart Tape 

With the advent of smart tape, material quality has become a priority. For as many users as possible to see posts, they must be original; with a large number of likes, reposts and comments; accompanied by a high-quality image or video. All these features are extremely important for content marketing on social networks. The material for each network should be different. The post receives good coverage at one site, and almost no one sees it at another. 
Gather All Information Into a Content Marketing Strategy 

To see where to go, you need to know the direction. Therefore, the information obtained must be gathered together. In addition to the general promotion strategy, you need to draw up a content plan. In the content plan, you cannot only write the topic of the post, but also the expected reaction. You can also add cells to measure readers’ reactions. The output frequency may also be different. But the general rule for business accounts is publications per day. 
Conclusion 

Content marketing on social networks is a time-consuming promotion method. But with a skillful approach, your business will begin to make a profit. In addition, you need to regularly monitor mentions on social networks, thoughtful content marketing, and search engine optimization so that your target audience can evaluate your efforts. The social media marketing in Saudi Arabia is available at a reasonable price and provide effective results and benefit to a business. 

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