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WEB DESIGN

‘5’ Google Advertising Tactics To Increase ROI in 2019!

Google developed an online advertising platform, known as Google Ads, for promoting business in the market. This platform enables businesses to create and run ads across the web, making them discoverable to their customers when they are looking for specific product and services. It runs on Pay-Per-Click (PPC) advertising, where the owners have to pay every time a visitor clicks on the ad. These ads are related to service offerings, product listings, video content, and mobile applications.
By running ads through Google Ads, the advertisers can generate more leads and revenue of a business. But the proper and right tactics and strategies are necessary for this. These tactics include ad extensions, bid strategy, geotargeting, etc. With the help of these proper actions and a little more investment at the right time, the advertising agencies of Riyadh will help to attract more customers, make more sales and increase the ROI of his/her business.

Here we will explain these tactics in details: 

1. Optimize Ad Extensions 
2. Negative Keywords 
3. Bid Strategy 
4. Geotargeting 
5. Call Only Campaigns

Optimize Ad Extensions 


By implementing and optimizing the ad extensions, it will provide an immediate impact on increasing the ROI. An ad extension will attract the attention of customers when they find relevant and useful information. Make use of those words that can easily drive the customers to your page and services. These ad extensions include the information like telephone numbers, additional links from your website, seller reviews.  
Enable those extensions that make sense for your business because extensions make the ads more useful and engaging to users, which allow them to click on your ad. It is necessary to make your extensions as relevant and high quality as possible as they are based on previous performance, user context, and the available space. It is also recommended that add at least 4 site link extensions per ad group. The more targeted you get, the better your ad rank and higher will be ROI.

Stuff Negative Keywords 


Negative keywords help to determine, what to approach and what to not. These keywords help you to focus on those keywords that matter to customers. It also helps to exclude search terms in your campaign, which are irrelevant or not needed to be shown to your customers. In addition, add negative keywords to Search and Display Network campaigns in order to avoid targeting sites that contain those terms. By correctly implementing the negative keywords, you will save you money, increase the relevancy of your audience and improve your click-through rates. 
The examples of negative keywords are free, sale, cheap, and more. The better targeting will put your ad in front of interested users, which, in turn, will increase the return on investment (ROI). When generating ads, review the list of keywords associated with the campaign and eliminate irrelevant or too-broad keywords and mark them as negative keywords.  


Adopt a Right Bid Strategy 

A right bid strategy stated that choose those keywords that are highly competitive but have low price. In a competitive industry, having stronger bids will put your ads at first and in front of interested customers. Google Ads offers different types of strategies in different campaigns. It all depends on which networks your campaign is targeting, and whether you want to focus on getting clicks, impressions, conversions, or views. 
You can edit your bid for individual keywords and for an entire ad group. Editing your bids depend on how your campaign influence the amount of traffic your ads receive and the total return-on-investment (ROI) you generate. By identifying the ads, you can raise the amount to rank your advertisement on first page. Once you land on the first page, you can improve the quality score.

Geo-targeting 


Geo-targeting uses the visitors’ IP, GPS and Wi-Fi data to find their ideal locations. It includes country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria. You can also use the local area ad extensions to maximize visibility. 
In order to target a particular geographical location, you can also exclude areas you do not want to target in your campaign. It determines the geolocation of a visitor and delivers different content to that visitor based on their location.

Call Only Campaigns 


By adding the call only extensions on ads will definitely benefit you with quick inquiries and sales opportunities. This is useful for service-based businesses. It will allow your customers to make a direct call for asking any query.  

Conclusion 


The advertising agencies of Saudi Arabia have highly-skilled professionals who can successfully generate the Google Ads campaigns for your site to increase sales. Once you adopt these tactics, your business will effectively generate high sales, plus return-on-investment (ROI). In order to optimize the campaigns, every business needs clicks. Therefore, create a campaign on Google Ads and optimize your CTR and improve your click-through rate. 

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WEB DESIGN

‘5’ Local Branding Strategies to Reach out More Customers & Clients!

Targeting local customers need a huge focus to shape your business outcomes and development. The key ways to target and acquire more customers are to adopt a solid understanding of the local market and valuable branding strategy. As a business marketer, you have to check how yours potentially clients and customers are geographically searching for you. The local branding strategy helps to determine where your potential clients are, and where they are finding your services online.
Branding often meant a good logo design, a custom name, a catchy slogan, and a combination of attractive visuals. Beyond this, it cultivates a strong brand message that resonates with your target audience. Therefore, market research and brand messaging are necessary to reach out to more local customers and clients. The branding agency of Bahrain provides such services at an affordable price. So, go through their following steps and create a local branding strategy to attract more traffic: 
Carry Out a Local Market Research 
The first key step is to understand your local market and determine what they actually want. While surveying your target audience, you need to think about some questions to build a strong local business structure and goals. These are: 
  • In which geographical area do you serve? 
  • How far are people willing to physically travel to get your services? 
  • How large is your local market? 
  • How many competitors do you have?  
  • What are the unique selling points of your competitors? 

By answering these questions, you can conduct local market research. Understanding your audience is the best way to create a branding strategy that resonates with them. For this, you need to create a profile of your ideal client. It will help you to know who they are, what they want, and where they are looking for your services. By creating a buyers’ persona like their name, age, profession, hobbies, interests, and more, you can reach the customers easily.  
Attend Local Events 
Attending various local networking events will help to build strong human connections. It is highly effective to spread words about your brand among the attendees. By building those strategic partnerships, you can easily advertise your brand in the market. With the introduction, sharing interests, or offering promotional products, they may turn into your potential clients. If you are planning to offer promotional gifts, then it is recommended that choose the quality and branded products. Everyone loves free gifts. When they see them, it will allow them to remind about your brand again and again, which will give a huge benefit to your brand and attract more customers. 
Share Qualitative & Targeted Content of Social Media 
Nowadays, everyone is on different social media platforms like Facebook, Instagram, Twitter, etc. By creating a valuable and unique content according to your targeted audience, it will help you to grab the attention of the customers. Spreading a brand message through these channels is a convenient way to spread words about your brand. Therefore, focus on informative, accurate, relevant, tone, stylist, and engaging content. The social media branding strategies include sharing infographics, a blog post with the caption, posting memes, plus and public opinions to grab the attention of the audience. Moreover, video content is also a worthy approach to target customers. Therefore, post what the users want to see to keep them coming back again and again. 
Create a Strong Brand Message 
Creating an attractive brand message will encourage the audience to make a purchase of products of your brand. A brand message includes: 
  • What do you stand for? 
  • What makes you better than your competitors? 
  • Is your audience looking for professionalism?  
  • What benefits do your services provide? 
  • What actions do you want people to take when they see your brand? 

Addressing these points will always help you to reach the right audience with the right message in the right way at the right time. While creating a brand message or tagline, you need to put your audience front and center.  
Implement Local SEO 
Local SEO is incredibly effective to market your local business online. It helps businesses to promote their products and services among local customers at the same time when they are looking for them online. One of the best approaches to generate generous and targeted traffic to your website. This is done through the use of localized keywords, local citations, and link building. The local SEO includes mobile-friendly and attractive website design, fast-load speed, on-page SEO on localizing keywords, optimize Google My Business page, post localize content, link-building, etc. It is the practice of increasing the search visibility of local businesses. Therefore, stay focused on what your local market wants and what they are searching for in search engines. 
Wrapping Up! 
The above-mentioned local branding strategies will help you to increase the traffic of your local business. But it needs a solid understanding of what your local market wants and where they are searching for the services. Without market research and strong brand message, it can become difficult to approach the customers and clients of the local market. The experts of a branding agency in Riyadh are highly skilled and offer various methods to attain the customers. So, work on these and keep your customers comic back for more.  

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WEB DESIGN

7 Powerful Social Media Marketing Tactics To Increase Website Traffic And Leads

In today’s digital age, building a strong social media presence is crucial for the success of your business. If you remain indifferent to the use of social media, it can hinder the overall business growth along with your marketing goals. That is why companies use social media marketing to increase your business’s branding and marketing efforts & successfully achieve tangible results. Spreading your message different social platforms can be time-consuming if your target customers don’t know or care about you. So, how to launch social media marketing campaigns that can help you to get lots of traffic and create leads one after another? Let’s find out. 

1. Share Useful Content on Social Networking Websites

When you publish content on your website, it takes time to get it ranked in the top search results of Google and other search engines. These days, entrepreneurs don’t want to wait long for results. They want instant results. Setting a timetable for this puts a significant impact on increasing your loyal visitors and traffic. 
To get instant traffic and generate business opportunities, create social media profiles on different social media channels. Share useful content from your website on different social media platforms. You can also use personal profiles to share website content. Encourage social media fans and followers to like, share, and comment on your posts. The more engagement you have on your posts, the more business opportunities are likely to flow towards you. 
Don’t expect your audience to look for a share button on the site or blog. When they like content enough to share on social media, you should at least give them a little nudge in that direction. At first, add social sharing buttons to your website. Ensure that your posts are always interesting and informing your followers. So, keep the information in line with your products and services. Join hands with social media marketing Kuwait and launch SMM campaigns in a systematic manner to get the desired results. 

2. Share Image and Video Content on Social Networking Websites

The majority of young social media users are not interested in reading boring text content. They prefer image and video content. To be honest, image and video advertising materials make it easier for people to understand the main message of the content and make decisions accordingly. So, create a useful image and video content and share them on different social media channels. This will help to increase website traffic and lead generation opportunities. 

3. Add CTA Buttons With Shared Content

The main point of social media marketing is to turn your followers into premium customers. Therefore, the more people you reach on social media, the more business opportunities are likely to come to you sooner or later. Sharing content to social media websites is not enough. You need to direct your followers to click on your content with a CTA (Call To Action) message. 
In case of the absence of a CTA button, your followers will not interact with the shared content. You may also lose your existing customers. If you post interesting content, your followers are more likely to share clicks and buy the advertised products and services. Whenever you share useful content on social media channels, never forget to attach CTA buttons. 

4. Answer Your Fans and Followers

A common mistake that businesses make when creating their social media accounts is that they are slow to respond to potential customers. On the other hand, customers want to feel that they are talking to someone who cares about their concerns, questions and business. If you don’t reply to them in a timely fashion, they will not participate in the lead generation campaign, which affects your sales and revenues. To generate sales on a larger scale, it is important to approach customers on a personal level. If you are a small business owner, you can personally respond to customer requests. If you own a larger company, invest in a good chatbot system that can handle customer queries in a professional and personalized way.

5. Work On issued Escalated By Negative Comments

Whatever you do, there will always be people who provide negative feedback and remarks. Many companies decide to ignore it, but you should not even a little but. Instead, you must accept the criticism and respond carefully because silence does not provide a solution. If you receive negative feedback on your post, thank the person pointing out their problem and handle the issue in a professional manner. Responding to negative comments gives you an opportunity to be transparent with your followers and customers and pave the way for instant or future lead generation opportunities. You can use Social Media Marketing Saudi Arabia to launch SMM campaigns in a professional manner and handle negative remarks from customers. 

6. Sell Through Social Media Live Streaming

These days, large social networks are enriching live streaming options to generate revenue and strengthen support for social media users. You should also notice that major social networks have recently developed new features and products for live broadcasts. In recent years, live broadcast applications and videos are among the most popular content on social networks because people don’t like to read long articles and prefer to access information with videos taken on every subject. 
So, videos help you to generate revenue and strengthen support for social media users around the world. But why users prefer live broadcasts instead of watching high-quality videos? The answer is quite simple: sincerity, warmth, and naturalness are more prominent in live broadcast videos. Excitement and adrenaline come as a bonus. So, conduct live streaming on different social media channels, communicate with the audience from time-to-time and sell products and services in real-time. 

7. Run Premium Social Media Advertising Campaigns 

Social media advertising is all kinds of advertising activities made on different social networking websites. As the number of individuals using the internet and social media platforms is increasing day by day, business organisations take part in premium social media advertising campaigns to announce their brands to large audiences. With this move, they aim to reach more customers and generate leads/sales. 
Determine the social media platform to use premium SMM campaigns and use compelling quality videos and images in your ads. You can enhance your interaction with a powerful communication language by sharing understandable and original content. Regular sharing of informative content is also an important issue in social media advertising. With ad campaigns on social media, it becomes easier to measure their interaction with users by tracking them and boost sales. 

Final Words

Social Media Marketing aims to reach the most people in a short time, create a database of interested customers, and generate leads and sales. It is a type of advertising that aims to reach the most people in a short time. People, companies and websites are now spending all their budgets for social media marketing to promote products and services. Social Media Marketing Bahrain is a great helping hand in your efforts to promote brands on different social media channels and take your business to the next level. Best of Luck!

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WEB DESIGN

10 Best WordPress Themes for Web Agencies and SEO Companies

SEO services in Saudi Arabia are in great demand. As a matter of fact, Web agencies and SEO companies use WordPress websites to advertise their services, increase awareness of the brand, and get more business opportunities. An attractive, fast-loading, responsive and high-performing WordPress website helps a digital marketing company to meet its ambitious business objectives. For this, they need to choose high-quality WordPress themes. Whether you are creating a new marketing blog, a new website for an advertising agency or SEO company, this collection of the top 10 best WordPress theme is fruitful for you. Let’s have a look. 

1. Grant

This theme has a chic design with three main options for the main page, the “About Us”, “Services” and “Portfolio” pages. There is a page with contact details, a form and a map so that your customers can easily find you. It allows customers to find you easily. 
You can create corporate and professional websites with this theme. On the main page, there is a slider and a handy header with contact details for fast connection and icons with links to profiles on social networking websites. There are several beautiful icons and cool elements of infographics which allows you to demonstrate experience and skills in your field. The theme has a bloc for presenting company employees with links to social profiles. A blog, a block of reviews, a logo slider are a nice addition to this theme. Use this theme if you really want your business to grow and move forward.

2. The7

It is an ideal theme for creating all types of websites. With the help of the Visual Composer tool and its add-ons, you can build your dream site in minutes. You get 750 customizable options. It allows you to easily design and create unique websites with 26+ sites with demo content. You can use e sliders’ plugins and the Convert Plug plugin to attract customers through pop-up windows, forms, social buttons and widgets and increase conversion. The theme supports the portfolio, photo galleries, Reviews”, “Team”, “Benefits” and other sections. 

3. Stag

It is a modern theme with a creative design that supports several demo websites. It contains ready-made layouts for portfolio and blog. The theme comes with three premium plug-ins: Visual Composer (for manual development), Slider Revolution (for the slider) and Templatera Addon (for controlling the template). Also, apart from the builder, there are 21 objects designed especially for this theme. To make your website more attractive, you can use the parallax effect and CSS3 animation for the background. The theme is coded in accordance with the SEO parameters and supports popular SEO plugins. It also has beautiful contact forms with numerous fields.

4. Ample 

It is a Light, feature-rich and versatile theme for all SEO companies and web agencies. It offers a number of useful features and options that you can use to create awesome websites. There are a business template and custom widgets designed specifically so that your website stands out of crowd and look professional. Furthermore, services and portfolio tools allow you to highlight your web design and development skills easily. It is compatible with WooCommerce. You can use several customization options to customise your website and make it stand out from the crowd. It allows you to add your own Custom CSS to the website. 

5. Optimize

It is a nice theme for digital marketing, SEO and social media marketing agencies and freelancers’ websites. For many companies, the home page is dedicated to offering search engine optimization related services. As you would expect from a WordPress theme designed for optimized marketing and search engine optimization agencies, the theme supports almost all WordPress SEO plugins. With its help, you can turn your website into an effective lead generation machine. It comes with a selection of good page templates that help you to publish case studies and other content. You can use these materials to explain how you work and what you can do for your customers.

6. Fortuna 

Fortuna is a versatile WordPress theme for creating high-performing websites for digital agencies and companies. This theme is a great option for you if you want your homepage to have a really positive impact on site visitors. With this theme, you will be able to add a full-screen slideshow to your homepage. Using a striking image and some carefully crafted words, you can make your website unique and increase chances to turn punctual visitors into customers or premium subscribers. The theme also has animated effects, well-placed images, exclusive plug-ins, demo content, layout templates, etc. Use all these elements to make your site more appealing to users. 

7. SEO WP

SEO WP is a WordPress theme designed for SEO professionals, freelancers and companies. You can customize the home page to meet your specific needs for websites. It perfectly reflects your business on the site. Many configuration options allow you to create amazing websites. The plugin comes with the Visual Composer plug-in to help give your website a unique design. This tool allows you to go far beyond what is currently possible with the traditional page editor of WordPress. With the theme, you can create impressive layouts for your content and attract visitor’s attention. 

8. Haswell

Haswell is a WordPress theme that focuses on making your visitors get a very positive and memorable browsing experience. Although all the WordPress themes presented here are fully mobile and responsive, there are different ways to implement it with the Haswell WordPress theme. Always keep in mind that it performs really well, including easy-to-use mobile menus, not to mention well-defined breakpoints for specific screen size ranges. With this theme, you can also have access to the most popular features of WordPress. The theme is packed with several features including several pre-created layouts, eCommerce add-ons, video backgrounds, many header layouts, etc. 

9. Marketplus 

Marketplus is a modern WordPress theme with many pre-built demo templates and layouts that can be combined to make websites look more appealing. Because of the excellent design of the Marketplace home page, presentation of your sales points will not be a problem. You can easily customize the theme to make your site look better. It also includes a OnePage-style home page layout that provides an easy way to sell your services and convert potential visitors. To help you with this customization process, the theme comes with the Visual Composer plug-in. It helps to save your money and provides a powerful tool for personalizing your WordPress theme. You also get the premium add-on Revolution. slider.

10. SEO Business

SEO Business is a good WordPress theme for an internet marketing agency that helps you easily build a professional website. You can use the OneClick Content Import Tool to fill your website with content and add your own text and images later on. You can also make additional changes to your website. With this theme, it becomes easier to personalise your website and get more business opportunities and leads every day. Other key features of this theme can help you build a professional marketing site including a library of content templates, a handy shortcode item selection, a portfolio and a complete project editor, and two powerful add-ons.

Final Words

Whether you are creating a website for a marketing agency or promoting your internet marketing services with the help of SEO Company In Kuwait this collection of various WordPress themes will give you lots of inspiration and options. These themes are multipurpose templates that come with a variety of demos covering a wide range of uses. They carefully help you increase the profitability of your business by reaching a large number of visitors easily. Consult Web Design Company in Bahrain to have a great WordPress website for your firm and excel in digital marketing services. Best of Luck!

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WEB DESIGN

AngularJs: A Perfect Fit For Mobile Apps!

With the rise of venture interest and requirements, AngularJs framework has become a breakthrough in the world of applications. The evolution of mobile applications replaces the traditional method of browsing. Therefore, it is necessary to create a good quality of applications with the help of using Ionic and AngularJs framework. 

Developed by Google, AngularJs is an open-source system that is supported by a very advanced JavaScript framework and influences HTML. It greatly helps in accumulating data and also helps to keep developers at bay from adding extra source code in order to maintain the overall code integrity. With the availability of comfort, speed, performance, adaptability or rationality, this structure has completely captured the developers and does not weaken the grip.  
Therefore, many web development companies in Bahrain has adopted this technique to make their mark on the market. Considering the above, we present important reasons why AngularJs is perfect for mobile applications:  

Declaration with Code 

AngularJs is Declarative paradigm which is used for the creation of patterns. It makes the code easier to learn and also it makes the code more lightweight. It simply indicates and describes the necessary codes and results and does not explain and describe every element with the implementation of this code styling. 

MVC Pattern 

MVC defined as Model-View-Controller, which is used by the AngularJs for the development of web applications. This system combines the unique composite programming setting MVC, but not in accordance with the built-in criteria. In many cases, developers must break the application down into isolated MVC segments, and then develop core code to merge them. But, doing it with AngularJs is easy. in this, you just need to isolate the application, and then it will take care of itself. The model maintains the data, View display the data, and Controller establish a connection between the Model and the View. 

Effective Data Binding 

The bidirectional information is a worthy component in AngularJs. In this, if any changes you make to the user interface, then it will affect objects of the application and vice versa. When there is a change in the module or action of the user on the page, it naturally updates imperative patterns. In addition, you should stay away from uncomfortable storage for connections to DOM components and take control of them right away. The result can be provided with detailed display conditions, without participation in low-level development. 

POJO Data Models 

The information models in AngularJs are POJOs (regular old JavaScript objects), which means you do not need to worry about any additional getter and setter components to bind AngularJs to existing sources of information. This benefits code that is free of standards and authority to test, maintain and reuse effortlessly. AngularJs models are very different from old-fashioned information models and rely on controllers to supply the necessary information. With the help of POJO, addition and removal of properties can also be done. 

Full User Interface Support 

AngularJs uses HTML code to display the user interface of an application. HTML allows you to declare which controllers should be used for a specific component of the user interface. It will allow you to better focus on the appearance of the user interface of the application. AngularJs can be browsed by both mobile and desktop making it more user-friendly. 

Simple Testing 

AngularJs module sections that can be easily controlled are specific parts of the application. Using the modular section, you improve quality by overlaying only the important controls, and thus easily perform the programmed testing.

Superuser Experience 

AngularJs makes the app more attractive to a group of viewers. Visual-force pages are made to make the user interface good and achieve the goal of making the app stylish and even more attractive. To simplify everything, and make embedded libraries, segments and modules available in the system, which speeds up the progress and improves the visual appeal of the application. 

Ready-made solutions 

The ready-made modules of the AngularJs help the developers in solving problems. In case of AngularJs, applications of varied structures can be created. In addition, hybrid applications can also be created with the help of AngularJs. Since Angular does not limit you to a specific structure, you are allowed to create applications with an alternative structure. In addition, there is an alternative to using this system to create crossover applications.

Wrap Up! 

Angular’s is the most effective and powerful stage for designers. If you want to speed up the process, then choose the AngularJs framework. This multi-functional structure is an ideal approach to creating applications in which information and presentation are recognized in accordance with the MVC design. The experts of web development companies in Saudi Arabia are highly experienced who build an effective mobile application with the right development tool like AngularJs.  

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